Performance Psychologist for Tech CEOs & Hedge Fund Leaders

It’s a terrifying question. And a liberating one. Because if everything you are is tied to your company… what happens if it fails? Or sells? Or just doesn’t need you anymore? Founders and Identity Fusion This isn’t just a job. It’s your name. Your brand. Your baby. So when something goes wrong , churn, layoffs, investor pullout , it doesn’t just hurt professionally. It hits your core. And that fusion creates emotional fragility, even if your valuation’s strong. You're More Than the Mission You’ve sacrificed so much to build this. And that’s heroic. But you’ve also started vanishing inside it. The version of you who used to love other things , music, movement, weird books, family time , has gone quiet. That version still matters. And they’re part of your resilience. Coaching Helps Separate You From the Machine You are not your company. Coaching helps untangle the enmeshment. Helps you rediscover what grounds you when Slack is off and the boardroom is empty. Because cla...

Scaling your startup isn’t just about processes and people , it’s about you. And what happens inside you as everything accelerates. Here are three psychological traps I see over and over again in founders growing fast , and burning out quietly. Trap 1: The Competence Spiral You were great at everything early on. Product. Fundraising. Branding. Team culture. Now? You’re average at all of it , and you hate it. This spiral happens when founders fail to scale themselves. You outgrow your zone of genius and fall into micro-management or over-functioning. It’s exhausting, and it kills your confidence. Trap 2: The Leadership Mask You’re scared. But you smile. You’re overwhelmed. But you say you’re fine. The more people rely on you, the harder it feels to be honest. So you armor up. You lead from the outside in , not from the inside out. The cost? Disconnection. Isolation. And eventually, breakdown. Trap 3: The Decision Paralysis Loop Every decision feels like it matters too much. ...